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How NASCAR team Hendrick Motorsports uses Microsoft Teams to win races


Unlike any other competition, NASCAR is a sport where just one second of time can mean the difference between first place and a distant tenth. As such, racing teams like Hendrick Motorsports are always searching for ways to squeeze out another fraction of a second in performance. When NASCAR changed its rules to open up access to different data streams from each car–such as speed, brake level, and throttle position, coupled with GPS location–Hendrick needed a solution for generating actionable insights from this real-time telemetry information, and for sharing this information in real time with various stakeholders. To achieve this high-speed collaboration, Hendrick turned to Microsoft Teams for its efficient communication capabilities accessible in a single, convenient location, and for the solution’s enterprise-grade, end-to-end security. Watch the video to see how Hendrick Motorsports is using Microsoft Teams to translate real-time racing telemetry into lightning-fast decisions and faster race car performance.

Andrew Cohen

Andrew Cohen

Having a reliable strategic partner in the realm of IT services and solutions is essential for achieving sustained growth through effective technological strategies. Our CEO, Andrew Cohen, is dedicated to helping clients optimize their technology to gain a competitive edge in their industries. At SMR, Andrew leads a team of highly dedicated professionals who are fully committed to providing exceptional IT services and solutions. With his extensive expertise and practical experience, Andrew ensures that clients receive unparalleled support and guidance for their IT projects. You can trust SMR to elevate your business systems and stay ahead in today's fiercely competitive business environment.